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Realtor Commissions: 5 Powerful Ways To Explode Your Business By: Matt ORiley: As a realtor in today's ultra-competitive real estate market, it takes drive, determination, a positive mental attitud... Months have now passed and you're way behind schedule. Due to your decisions, your business is not as successful as it ... Fraud in real estate, are you being victimized? - Part I By: Willard Michlin: Rip off artists appear in all shapes and sexes. They usually are nice looking, well dressed and very smooth talkers. T... gotten out. Multilevel people love to have you talk to people that have just gotten into the group, just before you. On... Free Real Estate Listings on Real Estate Gates By: Cameron Lindblom: Advertise your property listings for FREE! About 1500 realtors from all over the world have already taken advantage. R... Offer! All real estate agents, brokers, agencies, affiliating offices, construction companies and developers registered... Finding A Capable Agent To Meet Your Real Estate Needs By: W. Troy Swezey: Whether you’re a first-time buyer, selling your current home or relocating to a different part of the country, the sup... furnishing the seller with a marketing plan to monitoring pre-settlement activities throughout the closing process. It... Personal Branding Techniques for Real Estate Agents and Brokers By: Dan R. Vella: A key principle of marketing is to find something unique about what you offer as the basis of your sales message. Even... and abilities and what they offer the market place. Traditionally personal branding was for sporting celebrities who ga... Relocating for Retirement? Which Realtor Can Help You? Elaine VonCannonRelocating for Retirement? Which REALTOR Can Help You? I am a native of Tidewater Virginia, which encompasses counties and towns in the Chesapeake Bay area from Virginia Beach, to Hampton, Newport News, Williamsburg and New Kent County. Even before I entered the real estate profession I watched the real estate market change and evolve over many decades. The Tidewater area, which includes Greater Williamsburg, is a pleasant location for retirement mainly because of the temperate climate and convenient location on the Eastern seaboard. Many military retirees who have served much of their career in the area simply opt to stay in Southeastern Virginia when they retire. Find a REALTOR Who Knows the Local Market Because of its growing popularity for senior retirees, Southeastern Virginia is experiencing both a building boon and a shortage of inventory in resells. For this reason, seniors relocating to Southeastern Virginia are best served by choosing a realtor who is seasoned in the local market and has experience buying and selling real estate for seniors. What the Mature Buyer Needs in a REALTOR I have worked with many retirees and helped them to create a smooth transition for relocating in this prime market. Mature buyers and sellers of real estate want a REALTOR who will listen to their needs and execute a search that meets their criteria closely. Sometimes mature buyers have health related issues that affect their search criteria. They do not need to be reminded of health problems – yet I always keep these facts uppermost in my mind when I’m searching for their home. Some REALTORS choose to ignore a senior’s criteria and attempt to sell them products or services they do not need. This is a mistake that will only alienate the senior buyer and seller of real estate. Instead, focused attention on their needs and service that reflects this are important. Senior Real Estate Specialist Designation Because I work with so many mature buyers and sellers of real estate, I decided to obtain my Senior Real Estate Specialist designation so I could better serve seniors. If you are looking for a REALTOR with the same certification, ask if they have an SRES certification. Through the SRES program, I obtained special training to help seniors through major financial and lifestyle transitions including: relocating, refinancing, or selling the family home. For my mature clients, I inform them about updates, changes to real estate law or taxes, and other matters which impact property value, sale, or purchase for seniors. Post Retirement Lifestyle Decisions Often when I am helping a senior buy or sell a home, I understand they are faced with making life-altering decisions. This includes leaving the state where their children and grandchildren live for a more temperate climate, or selling a dwelling which as been a family home for 30 or more years. Downsizing for Retirement Some seniors choose to downsize their home after their children leave. For them, several choices are apparent right away. Relocating seniors may select a home that requires less of their free time in maintenance, a townhouse or condominium where exterior maintenance is included, or a home in a gated full amenities senior living community. In each instance, a real estate decision, as well as a life changing decision, has to be made. The REALTOR who cultivates a relationship with the mature buyer and learns to understand their specific needs will be popular with the 50+ age group. If you are a mature buyer who is searching for a new place to call home, seek out a REALTOR who has some experience with seniors who buy and sell real estate, and you may find the service you receive to be exactly what you desire. About the Author Elaine VonCannon is a REALTOR with RE/Max Capital in Williamsburg, Virginia, and she manages investment property as part of her business. Elaine is also an Accredited Buyer's Representative as well as a Senior Real Estate Specialist. She has helped numerous clients invest in and make money on property in Southeastern Virginia. 
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